Memo

BAYLEE ZWART

Designer Baylee Zwart burst on the jewelry scene in 2015 with the debut of her edgy and geometric collection, Azlee. Instantly lauded in fashion circles, Azlee — which combines Zwart’s first, middle and last names — gained a star-studded following among trendsetters such as Rihanna and Zoe Kravitz. Raised between California and Colorado by her fashion designer mother and photographer father, Baylee grew up fully enmeshed in the world of design. She followed stints at Glamour, Allure and TOMS, with travel abroad to Spain and Guatemala, where she ultimately discovered her calling. While working for a non-profit that designed artisan goods, she designed her first ring and was hooked. Today, Baylee lives and works in Southern California, where the collection is made. An avid surfer and scuba diver, Baylee donates a portion of the collection’s proceeds each year to ocean-related causes.

IN HER WORDS

“Azlee is a modern take on femininity — but in a clean, minimal way. I design so it all fits together and tells a story. I’m inspired by natural phenomena like water, energy and light. I’m attracted to muses and using different women as a muse for the season. I feel inspired by how women express themselves creatively. A lot of times my inspiration happens in the middle of the night. I keep a sketchpad and a little flashlight by my bed. I see the designs so clearly when they come. I have to sketch it right then and there or else I lose the feeling.”

WHAT WE LOVE

Strong, sharp and angular — Azlee channels the explosive power and confidence of the modern woman. Geometric shapes are forged in a focused palette of gold, diamond, and black and white enamel. This minimalist yet dynamic collection, rooted in Art Deco style, boasts a haute-chic edge. Every piece is a modern classic.

Jewelry

Accessories

Designers

AZLEE

AZLEE