Memo

BETH BUGDAYCAY OF FOUNDRAE

As co-founder and CEO of Rebecca Taylor for 18 years, Beth knows how to create a global fashion empire. Her new brand Foundrae is more personal. Named for her love of found objects and her grandmother and daughter, Foundrae celebrates living meaningfully in each moment. The symbolism incorporated into each piece Foundrae jewelry reminds you to be strong, to follow your dreams, or and put out the energy into the world that you’d like to receive. Of the moment but crafted to last, each piece is an heirloom of the future.

IN HER WORDS

“Jewelry becomes part of who you are. My jewelry is like cue cards to tell the world who I am. I think you can tell by my jewelry that I’m willing to take some risks. And I’m a little defiant. But I’m still refined and chic. The symbols on each piece are talismans of what you value most. Or what you need that day. It’s waiting for you to give it your own story. I want Foundrae to inspire and be inspired. I want to live beautifully, meaningfully, and fully. I want my jewelry to reflect that. And I think it does.”

WHAT WE LOVE

Foundrae jewelry is modern but it has the attention to detail you find in vintage jewelry. The designs are both chic and a bit cheeky. The cigar bands are the perfect example: colorful and clever but made using a centuries-old hot-fired enameling technique that’s rare today. We love the language of symbolism in each piece: it makes it even more personal and meaningful. And Foundrae earrings are effortlessly cool yet easy to wear: we can’t get enough of them!

Jewelry

Accessories

Designers

BETH BUGDAYCAY OF FOUNDRAE

IN HER WORDS

WHAT WE LOVE